The company’s initial operation relied on a workforce of 20 employees. The company’s success in the Taiwanese market was partly attributed to its Initial Public Offering (IPO) and entry into the Taiwan Stock Exchange (TAIEX). During the early stages of its operation, the company focused its resources in the production of Dynamic Random Access Memory (DRAM) modules. It eventually diversified into other areas of production involving flash peripherals and multimedia solutions.

Due to increased market demands for A-DATA’s memory and storage solutions, the company achieved the status of being the second largest provider of DRAM memory modules in the IT industry. The company also established itself as the fourth biggest producer of Flash Drives in the world according to the iSuppli and DRAMeXchange reports for 2006.

There are several outstanding products from A-DATA including the Eee Personal Computer Edition which is branded memory device module that acts as a secondary Hard Disk Drive (HDD) for the Eee PC. This product deployment has the expressed consent of ASUS. Another noteworthy market introduction is the NTSC USB Flash Drive which functions as a memory storage device that can also double as a fashion accessory due to its practical design.

Other USB format products in the Flash Drive category include Disney licensed product themes that include memory devices, photo frames, and flash drives. The Show Me Disk is an innovation in the Flash Drive design by incorporating an external Liquid Crystal Display (LCD) which acts as an information screen for the device similar to those found in portable audio players. Another brilliant innovation is the Solar Disk which features a built-in solar panel for eliminating the need to utilize batteries as power source.

The company also has SD cards like the Info SD which also has a LED screen to reflect the available storage space in the device. The Fingerprint Disks represent another version of the USB drives that introduces the use of fingerprint readers that are incorporated into the device. This not only provides identification but security precautions as well for the stored data.

ExpressCards, SecureDigital Memory Cards, Solid-state Drives, and CompactFlash are other components of the company’s product portfolio. The company attained the position of being the top DRAM Module Provider in Asia. It is also listed in the Over-The-Counter (OTC) Stock Exchange of Taiwan where it placed third in the Top 100 in Taiwan Technology. It also placed 14th in the Taiwan Top 20 Global Brands category for 2006.

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