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Company Name: ADS

Description: Applied Digital Solutions Inc. (ADS) is an advanced technology development enterprise that trades in the NASDAQ using the ADSX symbol. The company headquartered in Delray Beach, Florida is known for the development of miniaturized power sources, security monitoring tools, and early warning alerts that cater to the needs of the consumer, government, and commercial sectors.

The company also deals in the delivery of comprehensive data management solutions. In December of 2007 the company merged with Digital Angel to operate under the corporate name of Digital Angel Inc. With the merger, the company assumed the DIGA symbol at the NASDAQ Capital Market.

With the new corporate setup, the company put in place its management team headed by Joseph J. Grillo as President and CEO. Other company executives include Parke Hess (COO), Lorraine M. Breece (VP and CFO), Patricia Petersen (VP and General Counsel), Randolph K. Geissler and David Sullivan (both in the capacity of CMO), and Brent C. Archer (Senior VP for the Supply Chain).

Also included in ADS’ management team are David Cairnie and Zeke Mejia (CTOs), and Allison Tomek (VP for Investor Relations and Corporate Communications). The Board of Directors includes the members John R. Block, Constance K. Weaver, Michael S. Zarrielo, Dennis G. Rawan, and Daniel E. Penni with Grillo presiding.

The company has built a reputation as a manufacturer of RFID (Radio Frequency Identification) and is also one of the leading suppliers of the product in the market. ADS also ventured into the GPS (Global Positioning System) technology products that cater to the requirements of the satellite communication and telecommunications industry.

Along with the VeriChip implant technology, the company specialized in the enabling of rapid and accurate identification process, location tracking, condition monitoring (people and animals), and security infrastructures for high value assets.

With the inception of the Advanced Wireless unit of the company, it gained the ability to collect security related data placing a value on complex data delivery coupled with data intelligence systems. This technology covers a wide range of end users in different industries.

Through Digital Angel, the company deployed GPS technology which can be implemented in the area of locating lost animals, identifying and monitoring of wildlife and livestock, initiating search and rescue operations, and vehicle tracking. The system relies on biosensor technology implementations.

The RFID chips developed by ADS was approved by the US Department of Agriculture and deployed in the area of measuring the glucose levels present in both animals and humans. The technology incorporates the company’s patented bio-thermo technology which can easily detect the temperature of surrounding tissues. The chips are directly injected into the human (or animal) body with the additional functionality of tracking the implanted subject’s actual location.

Bio-sensing technology provides the capability of checking for oxygen levels, pulse, and blood pressure. The core value surrounding the developments undertaken by ADS is the protection of the environment, natural resources, and human life. Honing of its competencies with GPS and RFID technologies are moves towards the attainment of its ideals.

Direct market and development competitors of ADS include Procera Networks Inc., Intrusion Inc., RSA Security Inc., and Sense Holdings, Inc.

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