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Company Name: Immersion

Description: Immersion Corporation was founded in the year of 1993 and is now recognized in the computer industry for development, licensing and marketing of haptic technologies (touch feedback). The technology was conceptualized to implement production safer, productive, and compelling products that would improve the user’s experience of sight and sound.

Since being publicly traded in November 1999, the company continues to be one of the leaders in the market, particularly in the field of integrating haptic technology. The company has initiated the incorporation of haptics into digital interfaces.

This effort was done to provide a programmable system for touch feedback. The aim of the process if to create a realistic and more immersive but intuitive guided experience related to different electronics products.

The main personalities in top management that steer Immersion in its intended vision is President, CEO and Director, Clent Richardson, VP for Finance and CFO Stephan Ambler, SVP and GM of Touch Interface products Chuck Joseph and VP and GM for Gaming and Design technology Leslie Mulligan.

The company has currently 700 patents, both issued and some pending; and is competition with companies such as Microsoft, Logitech and Sony.

Related applications in the computer Industry are not the only ones that benefit from the technology but also industries such as automotive applications, industrial controls, mobile communications and medical training.

In the computer industry, force feedback is a valuable addition to the gaming and entertainment essence of a computer game. The technology of Touch Sense gives the user a simulated sense of vibrations from light sabers, crashing space ships and road hump and potholes.

Gaming Systems such as 360 (Microsoft) and Xbox has integrated the TouchSense technology in their products. To enhance the gaming experience, other game consoles such as Logitech, MadCatz, Sony PlayStation and other gaming peripherals have taken advantage of the technology to provide users realistic sensations.

The technology for tactile feedback has been implemented in systems that use touch screens such as in the case of machine controls, office equipment, ATM machines, consumer devices, as well as navigational systems.

In the context of IT development, this technology enables developers to create applications that do not need keyboards or PC games that will only require the use of the screen.

Immersion technology is also used in the areas of 3D rendering, realistic object animation and reverse engineering. The technology may be achieved with the use of specially designed motion capture devices.

Currently, the process is being used in developing computer games and in making virtual environments that are user –interactive.

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