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Company Name: iRiver

Description: iRiver is originally a brand name created by ReignCom Ltd. This company was a former semiconductors distributor before shifting to manufacturing digital audio players, portable gaming devices, electronic dictionaries, CD players, and other digital devices for entertainment.

It was in 1999 when ReignCom was established in Seoul, South Korea by its founders Rae-Hwan Lee, Duk-Jun Yang, and other five people from Samsung Electronics. After one year, in July 2000, this company created its subsidiary called iRiverCo., Ltd, also known as iRiver.

A few months later, in January 2001, ReignCom established the iRiverAmerica. This is the company’s subsidiary in the US. Another important milestone for iRiver’s is the completion of its incorporation or IPO in January 2001 at KOSDAQ, a stock exchange in Korea.

iRiver became a name famous in digital entertainment. Four moths after the foundation of this subsidiary, it launched the first Multi-CODEC CD player in the world.

iRiver proved to be a great brand when it topped the rank in the global market share for the MP3 CD player industry. This success sent the message to other digital entertainment industries like Sony, Creative Technology, and Apple, Inc., that a new competitor is challenging their staying power in the business.

Moreover, iRiver’s plan of conquering a new market of ultra-mobile PCs was highlighted during the introduction of its new product, the iRiverWing, at the Consumer Electronics Showcase in January 2008. This product is a handheld device with support for Wi-Fi network.

iRiverWing can host different multimedia like instant messengers, web browsing, web mail, widget, VoIP, video conference, music, video, SMS/MMS, photo, recording, dual camera, FM, and text files.

Other features of iRiverWing are its 4-inch TFT-LCD monitor that has a touch screen control and a complete keyboard. It also has a Linux Kernel 2.6 and longer battery life compared to other iRiver products. For better storage, it includes an SD card extension up to 4GB.

Currently, all the iRiver models are similar to iRiverWing. These can all play audio files like WMA and MP3. They also have support for text, Macromedia Flash, Ogg Vorbis audio files, and BMP files. These products support also the subscription-based downloading of music from online services like URGE, Rhapsody, Yahoo! Music Limited, and Napster. A unique feature in newer iRiver products is a direct recording of MP3 with a selectable internal and external bitrate sources.

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