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Company Name: JBL

Description: JBL is a brand name introduced in 1955 by James B. Lansing, Inc., a Japanese-American electronics company known for its audio products. Meanwhile, James B. Lansing, Inc. started as Lansing Sound, Inc. This was founded in 1946 by James Bullough Lansing. It was only renamed into James B. Lansing, Inc. in 1949.

However, in 1969, only after 23 years, the company was sold to Jervis Corporation. This company, on the other hand, later adapted the name Harman International. Although sold, the JBL products remained in its new company.

During the 1970s, the JBL brand is known as a brand of household speakers. Other JBL products were widely used in the field of professional audio because of the integrated studio monitors included in them. More recording studios in the United States were using the JBL products in the late 1970s.

In the 1980s and 1990s, JBL continued to enhance its market and products. It decided to enter the mass market through Northridge, a line of affordable loudspeakers. But JBL also continued to develop their high end products. It even made it better with the release of K2 and the Everest line of speaker products.

To market the JBL products even better, the company sponsored music festivals and concerts with the use of high quality JBL loudspeakers. Even the famous THX loudspeakers used the products from JBL as its standard basis for quality loudspeakers. Due to these advances, JBL became more popular as a manufacturer of sound systems for cinemas.

The JBL audio products were also utilized in computer peripherals. It was on July 15, 1996 when JBL introduced its first product for the computing industry, which is a high definition speaker. JBL was even tasked to produce multimedia sound systems for the Presario line of home computers from Compaq Computer Corporation.

For the Presario line of PCs, JBL collaborated with Compaq designers and engineers of Harman International. Their goal was to create the most advanced and highest quality sound system for a desktop computer. The Compaq-JBL partnership continues until today. In fact, the new HP Compaq Presario laptops carry the sound systems from JBL.

JBL sound system was also used in the high end automobiles of Ford Motor Company. The sound system of these Ford vehicles is now competing with the brands created by Bose and Infinity for Chrysler and Nissan vehicles. Today, even cars from Toyota Motor Corporation are using the JBL sound system.

With the great contributions of JBL products to Harman International, JBL is now the company’s flagship brand and most profitable subsidiary.

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