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Company Name: Largan

Description: Largan Precision Co. Ltd. is a manufacturing company of high technology lenses for cellular phones, webcams, digital cameras and scanners. The company was founded in 1987. It established new factories in Taiwan in 1990. It was situated in the Taichung Industry District. Main operations are in Taiwan and Asia. They export in Asia, Europe and USA. The company’s revenues reached NT$5,882.4 million in December 2007.

Largan successfully launched plastic non-spherical lenses in 1991. It then pioneered the hybrid lenses for cameras in 1992. By 1997, the hybrid lenses were modified for use in scanners and optical components of projectors.

In the year 2000, Largan successfully created a 4x zoom viewfinder with high quality resolution. The following year, the company received the ISO9001 certificate in 2001. It consolidated with Largan Optical Co. Ltd in the same year. In 2002, Largan began mass producing VGA lenses for cellular phones. They also started producing 3.0 megapixel digital camera lenses. In 2004, the 2.0 megapixel cellular phone Auto Focus (AF) lens was manufactured. In 2005, the 3.0 megapixel cellular phone Auto Focus (AF) lens factory expansion was developed.

Largan attributes its success to its innovation, production and marketing strategies.

The company’s short-term innovation strategies include plans for developing production trends, and widening the categories of production to meet the changing needs of the markets. Largan also believes in cooperating with leading international corporations to cut down the time between introductions of new products.

Its long-term innovation plans include developing miniature photoelectric cell components. They want to develop new materials to apply to said components, establishing both domestic and overseas applications to patent every introductory level technology.

Largan’s short-term production strategies include consummating management tasks, keeping the company clear of wastes, and bolstering the goal management.

Its long-term production plans include carrying out production of international divisions of labor to produce higher quantities. They carry on automated facilities dealing with investment, and moderating labor costs.

The short-term marketing strategies of the company include making attempts to dig deep into the importance of their clients and developing new resources for their customers. Meanwhile, its long-term marketing plans involve the production of new international market branches and aid of leading international companies.

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