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Description: MAGPIX, Inc. is a manufacturing company that specializes in digital imaging products. The company name is derived from a twist on its key product terms: ‘Mag’ from magnification through optical lens design; and ‘Pix’ from the word pixels, the fundamental blocks in digital imaging. The company was established in 2002. It is based in Amesbury, Massachusetts, USA. MAGPIX operates mainly in the US with established satellite offices in Asia and Europe.

MAGPIX, Inc. constantly innovates to create digital imaging products for end-consumers. The company employs around 15 people in a full-time basis. Its estimated annual sales range from 1 to 5 Million US dollars. The company specializes in high-tech and fashionable devices.

The company’s product line includes a series of powerful, groundbreaking digital camera binoculars, mini-sized Pocket Photo Albums and digital cameras. MAGPIX develops and manufactures pioneering digital imaging designs and proprietary optical lenses for its products. Most of the product catalogue is sold through direct online sales from its website’s MAGPIX Direct service. Other online stores also carry the products, including Target.com, ThinkGeek, Amazon.uk.com, Binoculars.com and Microcenter. Sold items are shipped directly to clients by United Parcel Service (UPS) when bought directly from the website.

MAGPIX, Inc. also produces and distributes accessories to accompany their products. SD Cards, USB Cables, batteries, replacement parts, adapters and remote shutters are available at their online store. These may be compatible with a number of their camera models.

In 2005, MAGPIX Inc.’s patented third generation SX3 Digital Camera Binocular won the American Photo editor’s choice award. This product was especially designed for outdoor use. It has also been featured in magazines like Better Homes and Gardens, Outdoor Photographer, Brides and Popular Science, as well as in news programs like NBC, Fox News Channel and ABC.

Another popular product of MAGPIX, Inc. is the portable Pocket Photo Album. The product was released in 2004. It is a small lightweight digital photo album with a 1.5-inch TFT LCD screen. It has a 16 MB built-in memory and has slots for additional SD/MMC cards to store more pictures. It allows viewers to pan, zoom, and scroll pictures being viewed. The photo album can also be directly connected to PDAs, cellular phones, TVs and printers.

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