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Description: NeoMagic Corporation is a fabless semiconductor company specializing in designing and selling hardware devices imposed on semiconductor chips. The company is among the listed companies in NASDAQ. David Tomasello has been recently appointed into the firm’s board of directors on August 18, 2008.

NeoMagic supplies low power video and audio integrated circuits for mobile's use. This company has an internal firm which specifically caters to its media oriented products, known as MagicMedia.

The company started producing its flagship semiconductor chip products and software for mobile devices since the rise of multimedia technology has become solid. Its products enable handheld devices to be capable of accommodating multimedia features such as media files, as well as applications and plug-ins which may require the use of multimedia processing.

The company’s products are said to operate with high performance processing at low power consumption. NeoMagic pioneered one of the primary solutions employed for H.264 video decoding within digital television phones. Presently, aside from mobile phones, NeoMagic's products already reach a wider variety of computing devices and systems, like VoIP, 3D gaming and still-camera. On June 18, 2008, NeoMagic ad Gradiente declared their development agreement of their products catering to Mobile TV –enabled Smart Phones.

The specifications of the NeoMagic products has been made to fit according to the dominant digital TV standard for mobile devices, capable of functioning under multiple platform ports with customized software drivers.

NeoMagic depends on a paralleled architecture for computing known as Associative Processing Array (APA). APA is a memory format which both stores and processes information. NeoMagic has continuously used this technology due to its capability to reduce the amount of movement in data necessary for processing multimedia materials. This system also renders more sufficient calculations under lesser clock cycles than those of the traditional multimedia architectures.

NeoMagic outsources the fabrication of its devices to a custom semiconductor foundry which have a number of fabrication facilities. Aside from mobile computing devices, NeoMagic has also been able to produce video drivers, adapters and chipsets for the standard computing devices. The first computing devices to which such hardware have been device are on Windows operating system orientation. At present, NeoMagic chipsets for PC type computing machines are being actively imposed on computers, with its own respective models and specifications for every computing device.

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