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Description: Established in 1917, Nikon Corporation’s headquarters sits in Tokyo, Japan and specializes in providing optical imaging solutions ranging from cameras, measurement instruments, and binoculars.

Its first name is Nippon Kogaku Kogyo which means Japan Optical Industries. It has only been renamed Nikon Corporation in 1988, after its popularized camera products. Nikon is one among the major companies within the included companies of Mitsubishi Group.

As it has been established in 1917, Nikon is the end result of the fusion of then three leading optical and imaging firms. Aside from cameras, Nikon also manufactured equipments and additional widgets for its products. Nikon Lens is the leading complementary product of this company and has gained popularity after it has been used at the time of the Korean War by David Douglas Duncan, an American photojournalist.

In January 2006, due to the fast-depleting market for film cameras and rising demand for high-performing lenses, Nikon has decide to quit on producing most of its camera models using films and all of its complementary huge format lenses. On the said date, Nikon has also declared its shifting of innovation and research on the digital models for both of the mentioned products to be phased-out. In 2008, Nikon's D-Series DSLRs has been ranked as highest in customer satisfaction with Digital SLR cameras.

Under all of its products, Nikon's main competitors are Kodak, Casio, Sony, Fuji Film, Panasonic, Olympus and Pentax, while Canon is this firm’s all around stiffest competitor in providing high-end camera solutions. At present, aside from its initial optical products, Nikon now also manufactures Chemical Mechanical Polishing (CMP) systems, eyewear, optical measuring, sport optics and even Liquid Crystal Display (LCD) visual devices. Products of this company are also being marketed worldwide. Its development and research operations are based in United States under the name Nikon Research Corporation of America (NRCA).

Aside from its products, Nikon was able to establish itself their market leadership through longstanding customer commitments, technological expertise and global recognition. At present, Nikon cameras are a popular choice both for professional photographers and everyday people. With its wide variety of Digital Single Lens Reflex and snapshot digital cameras, Nikon has been able to retain the stability of its company’s signature product. Aside from direct photographic and imaging devices, Nikon is also presently known as the second largest producer of steppers in the world. Steppers are integrated circuits used photographic enlargers and slide projectors.

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